Buy 2 items · get 10% off
Buy 3 items · get 20% off
Buy 5+ items · get 30% off
Free gift · with every order
Buy 2 items · get 10% off
Buy 3 items · get 20% off
Buy 5+ items · get 30% off
Free gift · with every order
This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Use coupon code WELCOME10 for 10% off your first order.

Cart 0

Congratulations! Your order qualifies for free shipping You are £100 away from free shipping.
No more products available for purchase

Products
Pair with
Is this a gift?
Subtotal Free
Shipping, taxes, and discount codes are calculated at checkout
4.5 / 5  ·  Rated (2147 reviews)

AVA JOLENE | SUMMER DRESS FOR WOMEN

£29.99 Regular price £54.99
ColorCider
SizeXS

Fit

12345
SmallTrue to sizeLarge
  • Free shipping with Royal Mail
  • 30-Day Money-Back Guarantee
  • Great value for money
Size advice: We recommend ordering one size larger
Limited stock
Order ships Mon. 08 June
Description

This summer dress brings a calm boho mood with a flowing silhouette and minimal finish. Its relaxed shape makes it a graceful choice for warm days, holidays, and sunny weekend plans.

The adjustable back tie allows the waist and upper shape to be refined to your preference. Its flowing cut gives the dress an airy feel, making it suitable for daytime wear through the warmer season.

Wear it with sandals for beach walks, flats for city days, or simple jewellery for garden gatherings. It also pairs neatly with a woven bag for holidays and relaxed summer occasions.

Made from a linen-cotton blend, this dress has a natural feel suited to hot days. It can be machine washed and tumble dried according to the provided care guidance.

A refined summer piece for women who prefer simple styling with a feminine boho edge. Add it to your wardrobe for sunny plans where ease and elegance come together.

Key Features:

  • Linen-cotton blend: Offers a natural feel for warm-weather wear

  • Adjustable back tie: Allows a more personalised fit

  • Flowing silhouette: Creates a graceful summer shape

  • Boho-inspired style: Adds a relaxed feminine finish

  • Machine washable: Supports simple garment care

This dress brings summer simplicity into a graceful everyday piece. Style it with understated accessories for holidays, garden plans, and warm city days.

AVA JOLENE

Shipping Information

We always offer free shipping, no minimum spend, no hidden costs. Your order is carefully packed and shipped with attention to detail, so it arrives just the way it should.

Exchanges & Returns

Something not quite right? You have 30 days to return your items if they're unworn and the tags are still attached. We'll refund your purchase once we've received them back.

Care
Machine wash inside out at 30°C max
Wash with similar colours
Do not tumble dry
Do not wring
Dry flat
Dry in the shade
Iron inside out at medium temperature
[{"variant_id":"53919521931597" , "metafield_value":""},{"variant_id":"53919521964365" , "metafield_value":""},{"variant_id":"53919521997133" , "metafield_value":""},{"variant_id":"53919522029901" , "metafield_value":""},{"variant_id":"53919522062669" , "metafield_value":""},{"variant_id":"53919522095437" , "metafield_value":""},{"variant_id":"53919522128205" , "metafield_value":""},{"variant_id":"53919522160973" , "metafield_value":""},{"variant_id":"53919522193741" , "metafield_value":""},{"variant_id":"53919522226509" , "metafield_value":""},{"variant_id":"53919522259277" , "metafield_value":""},{"variant_id":"53919522292045" , "metafield_value":""},{"variant_id":"53919522324813" , "metafield_value":""},{"variant_id":"53919522357581" , "metafield_value":""},{"variant_id":"53919522390349" , "metafield_value":""},{"variant_id":"53919522423117" , "metafield_value":""},{"variant_id":"53919522455885" , "metafield_value":""},{"variant_id":"53919522488653" , "metafield_value":""}]

AVA JOLENE | SUMMER DRESS FOR WOMEN

£29.99 Regular price £54.99
4.5 / 5  ·  Rated (2147 reviews)

Customer Reviews

4.5
Based on 2147 reviews
5 stars
1395
4 stars
430
3 stars
172
2 stars
96
1 star
54

SD
Sophie D. Verified Purchase April 10, 2026
Beautiful quality, exactly as pictured
I ordered the linen midi dress and it arrived within two days. The fit is so flattering and the fabric drapes beautifully. I've already had several friends ask where it's from. Will definitely be ordering again.
EM
Emma M. Verified Purchase April 7, 2026
Effortlessly chic and true to size
Been looking for a reliable womenswear brand for a while and Avajolene has nailed it. The blazer I ordered fits perfectly straight out of the box — no tailoring needed. Clean stitching and beautiful details throughout.
CB
Charlotte B. Verified Purchase April 3, 2026
My go-to for everyday elegance
Third order from Avajolene and every piece has been consistently lovely. The tailored trousers in particular are excellent — they hold their shape after washing and the fit through the waist and hip is exactly right. Fast delivery too.

30 DAYS TO RETURN

Customer satisfaction is our promise. If you are not satisfied with your purchase, rest assured that we offer a 30-day return period.

CUSTOM TAILORED, Precise measurements, perfect fit. Choose the best.

QUALITY MATERIALS, Only natural and precious fibers. Authentic comfort, true luxury.

HANDMADE, Each garment is hand-sewn and designed for confident women.

FAQ

1. DO YOU DELIVER ACROSS THE UK? +

Yes — we offer free delivery across the UK on all orders.

2. WHAT ARE YOUR DELIVERY TIMES? +

Our usual delivery time is 5–9 business days.

Once your order has been dispatched, you'll receive a tracking link by email so you can follow it every step of the way.

3. WHAT IF I'D LIKE TO RETURN MY ORDER? +

We offer a 30-day return policy from the date of delivery.

If your order isn't quite right, simply contact our support team and we'll be happy to help with the return process.

4. WILL THE ITEM LOOK EXACTLY LIKE IT DOES IN THE PHOTOS? +

Yes — we take great care to ensure our product imagery reflects each piece as accurately as possible.

Please note that slight variations in colour may occur depending on lighting or screen settings.

30-Day return period
30-Day return period
Secure payment
Secure payment
Free delivery
Free delivery