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4.5 / 5  ·  Rated (2147 reviews)

AVA JOLENE | Soft Relaxed Everyday Dress For Women

£49.99 £71.99
ColourGrey
SizeS

Fit

12345
SmallTrue to sizeLarge
  • Free shipping with Royal Mail
  • 30-Day Money-Back Guarantee
  • Great value for money
Size advice: We recommend ordering one size larger
Limited stock
Order ships Wed. 29 July
Description

The dress you'll reach for first, whatever the day has planned.

The Soft Relaxed Everyday Dress is designed for effortless comfort from morning through evening. Crafted from a soft, lightweight fabric, it features a relaxed silhouette that drapes naturally over the body, creating an easy fit that feels as good as it looks. Versatile, timeless and endlessly wearable, it's the kind of dress that moves seamlessly between everyday moments and more polished occasions.

Style it with trainers or flat sandals for relaxed daytime outings, or pair it with heels and delicate jewellery for an effortlessly elegant finish.

Key Features:

  • Soft Touch Fabric: Lightweight, comfortable material that feels gentle against the skin all day long.
  • Relaxed Fit: An easy silhouette designed to flatter a variety of body shapes while offering lasting comfort.
  • Timeless Design: A versatile style suited to everything from workdays and weekend plans to family gatherings.
  • Easy Care: Practical fabric that is simple to maintain for effortless everyday wear.
  • Effortless Styling: Pairs beautifully with trainers, flats or heels to suit every occasion.

Designed to bring together comfort, versatility and timeless elegance, this is the everyday dress you'll find yourself wearing again and again.

AVA JOLENE

Shipping Information

We always offer free shipping, no minimum spend, no hidden costs. Your order is carefully packed and shipped with attention to detail, so it arrives just the way it should.

Exchanges & Returns

Something not quite right? You have 30 days to return your items if they're unworn and the tags are still attached. We'll refund your purchase once we've received them back.

Care
Machine wash inside out at 30°C max
Wash with similar colours
Do not tumble dry
Do not wring
Dry flat
Dry in the shade
Iron inside out at medium temperature
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AVA JOLENE | Soft Relaxed Everyday Dress For Women

£49.99 £71.99
4.5 / 5  ·  Rated (2147 reviews)

Customer Reviews

4.5
Based on 2147 reviews
5 stars
1395
4 stars
430
3 stars
172
2 stars
96
1 star
54
SD
Sophie D. Verified Purchase April 10, 2026
Beautiful quality, exactly as pictured
I ordered the linen midi dress and it arrived within two days. The fit is so flattering and the fabric drapes beautifully. I've already had several friends ask where it's from. Will definitely be ordering again.
EM
Emma M. Verified Purchase April 7, 2026
Effortlessly chic and true to size
Been looking for a reliable womenswear brand for a while and Avajolene has nailed it. The blazer I ordered fits perfectly straight out of the box — no tailoring needed. Clean stitching and beautiful details throughout.
CB
Charlotte B. Verified Purchase April 3, 2026
My go-to for everyday elegance
Third order from Avajolene and every piece has been consistently lovely. The tailored trousers in particular are excellent — they hold their shape after washing and the fit through the waist and hip is exactly right. Fast delivery too.

30 DAYS TO RETURN

Customer satisfaction is our promise. If you are not satisfied with your purchase, rest assured that we offer a 30-day return period.

CUSTOM TAILORED, Precise measurements, perfect fit. Choose the best.

QUALITY MATERIALS, Only natural and precious fibers. Authentic comfort, true luxury.

HANDMADE, Each garment is hand-sewn and designed for confident women.

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FAQ

1. DO YOU DELIVER ACROSS THE UK? +

Yes — we offer free delivery across the UK on all orders.

2. WHAT ARE YOUR DELIVERY TIMES? +

Our usual delivery time is 5–9 business days.

Once your order has been dispatched, you'll receive a tracking link by email so you can follow it every step of the way.

3. WHAT IF I'D LIKE TO RETURN MY ORDER? +

We offer a 30-day return policy from the date of delivery.

If your order isn't quite right, simply contact our support team and we'll be happy to help with the return process.

4. WILL THE ITEM LOOK EXACTLY LIKE IT DOES IN THE PHOTOS? +

Yes — we take great care to ensure our product imagery reflects each piece as accurately as possible.

Please note that slight variations in colour may occur depending on lighting or screen settings.

30-Day return period
30-Day return period
Secure payment
Secure payment
Free delivery
Free delivery